research notes from other films

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levis advert

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background this advert was made in 1992 by BBH Global and it was highly touted to win awards at the advert equivalent of the Oscars. how ever it was never even nominated that year and they had to settle for one of the lesser awards at the show. denotation this advert show that a man wearing Levis jeans in a suburban garden jumping through multiple gardens and jumping into multiple swimming pools and coming up with the jeans completely dry. he eventually meets a young a pretty woman and proceeds to jump from a diving board with her into a swimming pool as the advert ends. connotation from the advert we can see that the marketing team was trying to sell the jeans as never being able to get wet no matter how many times you get them completely soaked they will come out completely dry. the idea of all the women ogling the man as he walks past them could be seen as the idea that the jeans will make you much more attractive and appealing just because of the jeans.
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T Mobile Advert

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Denotation from just looking at the basics of the advert, we see a busy liverpool street station in London. until one man suddenly bursts into dance as music begins to play music through the PA system at the station. people just watch the man in amazement and soon one person joins in dancing and then another and another until more or less the whole station has joined in dancing to the compilation of songs. the camera shows us shots from afar and right in the middle of the people dancing throughout until the music suddenly stops and the crowd disperces as quickly as it had formed. Conotation the producers clear had a similar idea to that of the sony producers as in to take an ordinary scene and give it somthing completely out of the ordinary by using a flash mob and making all of the people witnessing it just genuine people who were not expecting a flash mob to break out and make their reactions seem genuine to the viewer of the advert. the fact that people joined in to the d...
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the tide advert

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this Tide advert uses many commonly used media devices which can be seen here very clearly. when first looking at the advert, you immediately notice that the images show a very typical 1950's style housewife hugging a box of Tide. From this, it should be noted noted that the images and text are all hand drawn which is evidence that the advert was made in the 1950's period when all advertising was drawn by hand. this is also backed up by the depicted housewife being shown as the stereotypical hard working wife who would do all of the chores and housework while her husband is working and making money for the family, and from her clothing which is very reminiscent of the period. Countinung to look at the image of the housewife, we also see that she is hugging the box of Tide with small love hearts just above her. this was clearly done by the artist to represent that the housewife values Tide for how it manages to clean her washing so well. this is also suggested by the co...
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