levis advert



background
this advert was made in 1992 by BBH Global and it was highly touted to win awards at the advert equivalent of the Oscars. how ever it was never even nominated that year and they had to settle for one of the lesser awards at the show.

denotation

 this advert show that a man wearing Levis jeans in a suburban garden jumping through multiple gardens and jumping into multiple swimming pools and coming up with the jeans completely dry. he eventually meets a young a pretty woman and proceeds to jump from a diving board with her into a swimming pool as the advert ends.

connotation

 from the advert we can see that the marketing team was trying to sell the jeans as never being able to get wet no matter how many times you get them completely soaked they will come out completely dry. the idea of all the women ogling the man as he walks past them could be seen as the idea that the jeans will make you much more attractive and appealing just because of the jeans.

Comments

  1. Mr J FarrOctober 5, 2018 at 4:40 AM

    Satisfactory effort Josh. EBI: Proofread, consider camera shots and representation of characters in more detail.

    ReplyDelete

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