sony balls advert




denotation

 from this advert which was created in 2005, we can see a rather obscure advert of showing a very plain and quiet looking San Francisco neighborhood which is seemingly disrupted when a huge amount of  colourful bouncy balls start pouring into the streets and make people in the buildings come to the windows of their buildings and just simply be amazed by the spectacle they are witnessing. to which the advert ends with the tag line "color. like no other".


connotation

when looking at the advert thoroughly the producer had decided to try and make something extraordinary happen to a very ordinary looking neighborhood and they made this by trying to show of the impressive quality of Sony TV's by having something that is difficult to render for a standard TV like lots of small bouncy balls all moving at the same time which is shown off brilliantly in the advert. the street itself could possibly be related to just an ordinary and boring area and the balls moving through it could be associated with fun or adding life to what normally would be very boring to look at street.


quick takeaways

 the tagline of the advert "color. like no other" is almost the marketing people at Sony boasting how their TV's can pick up types of colour that is impossible for other TV's to see and render fully and to the frame rate at which Sony can. this is helped by the whole advert being filmed in slow motion which will show all of the detail in the scene.

the producers had clearly decided to make the bouncy balls the stars of the advert and did this by having them visible in the mise-en-scene and making them all feel partially individual with most of them being different colors and patterns in the advert












Comments

  1. Mr J FarrOctober 5, 2018 at 4:47 AM

    You make an effort to decode the meaning here. You do seem to understand the message that is being delivered but maybe need to explain yourself a bit more clearly in future. EBI: Proofread your work. Correct with capitals and clear sentences, check your spellings (type it in word and copy and paste onto your blog if you need to). Be clear about what the message is trying to communicate. Eg: A Sony Bravia TV will add fun, colour and spectacle to your life. It will brighten up your viewing experience and give you pleasure, high definition and clarity in even the most unusual of circumstances.

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