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Denotation

 from just looking at the basics of the advert, we see a busy liverpool street station in London. until one man suddenly bursts into dance as music begins to play music through the PA system at the station. people just watch the man in amazement and soon one person joins in dancing and then another and another until more or less the whole station has joined in dancing to the compilation of songs. the camera shows us shots from afar and right in the middle of the people dancing throughout until the music suddenly stops and the crowd disperces as quickly as it had formed.


Conotation

 the producers clear had a similar idea to that of the sony producers as in to take an ordinary scene and give it somthing completely out of the ordinary by using a flash mob and making all of the people witnessing it just genuine people who were not expecting a flash mob to break out and make their reactions seem genuine to the viewer of the advert. the fact that people joined in to the dancing of the music could be asociated with fun. the whole advert could be associated with the idea of making people happy because from showing people from all backgrounds just suddenly breaking into dance it is shown in the mise-en-sen that everyone watching the dance has been made happier for it.

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