the Honda advert



Denotation

 from this advert we can see that parts of a car are being moved slowly on wards in a form similar to that of a rude Goldberg machine (with no music playing throughout) in a large and plain looking room. with the parts slowly becoming larger and larger until it gets to the point where the fully built car can be seen in shot at which the advert ends with a simple tagline of


Connotation

 from just one look at this advert we are given insight into how tiny some of the components are when it comes to building a car with the tiny nuts and bolts of the car slowly becoming components and then into full and then fully assembled parts of the car makes the whole advert much more interesting and satisfying to watch overall which was possibly the producer and director's intentions for the advert overall. the producers also specifically chose a very plain and colorless room so more of the attention could be used on the flawless movement of the process in the mise-en-scene.

Comments

  1. Mr J FarrOctober 5, 2018 at 4:42 AM

    But what is the message? What does it suggest about Honda? Why? How is this constructed? EBI: You must decode the meaning Josh and explain how this is being communicated.

    ReplyDelete

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